Garth Lidbetter – Logo

UX Designer

with 15 years in design.

2022

User Experience (UX) Design
– Online Course

Google

Education
Remote
Education - User Experience - Google
Education - User Experience - Google

Google

Education
Remote

The Googles User Experience (UX) Design course is a series of modules that equip students with the skills needed to apply to roles in user experience design. The course focuses on developing skills to apply to the interactions that people have with products like websites, mobile apps, and physical objects. UX designers make those everyday interactions usable, enjoyable, and accessible.

Key learnings:

  • Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.
  • Identify the factors that contribute to great user experience design.
  • Explain why design sprints are an important and useful part of a UX designer’s work.
2021 - 2022

Head of Client Services

Conversionry

Full-time employment
Remote
Conversionry - Conversion Rate Optimisation

Conversionry

Full-time employment
Remote

Conversionry is a Conversion Rate Optimisation agency. Helping eCommerce retailers accelerate their conversions through data and experimentation.

Key tasks:

  • Management of service delivery team.
  • Account Management of key clients including Australian Unity, Ecosa and Total Tools.
  • Change management within business operations. In areas required for increased efficiencies and profitability.
  • Driving culture change and improvement.
  • Assisting with client strategy.
2022

UX UI Design Course – Elevate

Academy Xi

Education
Remote
Education - User Experience - Academy Xi

Academy Xi

Education
Remote

The UX UI Design course by Academy Xi is a series of modules covering the fundamentals of UX and UI design. Modules include theoretical content as well as a student project. 

Key learnings:

  • Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.
  • Identify the factors that contribute to great user experience design.
  • Showcase the learnings through a student project – for me a project on Spotify for Artists.
2020 - 2021

Lead IPM & eComm UX Strategist

Matter Design & Digital

Full-time employment
Sydney, Australia
Matter - eCommerce system builds

Matter Design & Digital

Full-time employment
Sydney, Australia

Matter is a design and digital agency focused on delivering eCommerce experiences. Combining thoroughly researched UX design and best-of-breed technologies, eCommerce systems built by Matter have delivered exceptional business results for clients as well as receiving award winning recognition.

Key tasks:

  • Implementation Project Management of key projects.
  • Facilitating UX strategy workshops with clients. Including: VideoPro, Gillette, Spencil and Plasdene Glass-Pak.
  • Content planning, information architecture and taxonomy.
  • Account management and project management for key clients, including: Procter & Gamble brands Gillette and Oral-B.
  • Building internal processes and systems for marketing, sales and delivery of projects
  • Team management and liaising between design, development and client services
2018 - 2020

Comms Team Leader
/ UX Designer

McCrindle

Full-time employment
Sydney, Australia
Work Experience - McCrindle
Work Experience - McCrindle

McCrindle

Full-time employment
Sydney, Australia

McCrindle is a social research agency specialising in gathering generational insights and social research used for both strategic planning and marketing campaigns. 

Key tasks:

  • Designing and implementing user journey flows for marketing and sales systems – seeing MQ leads grow from 40 to 400 per month.
  • Building an intranet from the ground up, to assist with a restructure within the business. Along the way empowering the team to create the first 300+ systems.
  • Facilitating strategy workshops with clients and internally
  • Client and partnership management in Education, Not-For-Profit, Media sectors.
2013 - 2018

Founder & Creative Director

Lokal Workshop

Full-time self-employed
Sydney, Australia

Lokal Workshop

Full-time self-employed
Sydney, Australia

Initially created as a brand strategy agency, Lokal Workshop developed into a full service design agency. Offering brand strategy, brand execution, print design, digital design and animation. 

After humble beginnings working from my bedroom, Lokal workshop developed to a team of six, delivering projects I am proud of from a creative viewpoint and in the business outcomes they helped achieve our clients. 

Key tasks:
  • Creative Direction of all projects, working with creatives to deliver.
  • Brand strategy with clients. Ensuring all activities and communication is consistent and aligned.
  • Business development.
  • Business administration – small business, you know the drill.
2010 - 2013

Designer & Marketer

Pastiche

Full-time employment
Sydney, Australia

Initially hired as a designer in the sports and lifestyle division I was responsible for all brand guardianship of brands in this . This included 

Key tasks:

  • Strategy and creation of advertising.
  • UX design of new Pastiche wholesale website. Designed to create a far easier experience for retailers across Australia and New Zealand. 
  • Brand guardianship. Making sure all presentations of the brand were inline with the required guidelines stipulated by Pastiche.
  • Development of appropriate packaging and graphics.

Successes:

  • Restructuring all print material to produce higher quality results, while saving 30% on print costs.
  • Merging 4 sub-brands together under the Pastiche brand for stronger in-store brand presence.
  • Redesign and launch of new Pastiche retail website.

Pastiche

Full-time employment
Sydney, Australia

Pastiche is an Australian mid-tier jewellery company. Competing in a competitive market, Pastiche stands out by delivering a combination of finely ornate, clean staples and strong statement pieces. 

Designs are manufactured in sterling silver and stainless steel. 

2007 - 2009

Designer

Elan Polo

Full-time employment
Sydney, Australia

Initially hired as a designer in the sports and lifestyle division. I was responsible for guardianship of all brands in this division. This included retail presentations, in-store POS, packaging, advertising and digital creative. 

In 2008, Elan Polo Australia went through a restructure and I became the lead designer crossing all divisions in the company – Mens, Womens, Kids and sports and lifestyle. This provided an opportunity to see further in to the inner workings of the business including hiring, strategic future planning and retail partnerships. 

Key tasks:

  • Brand guardianship across multiple brands. Making sure all presentations of the brand were inline with the required guides stipulated by an overseas HQ, Elan Polo or both. 
  • Development of appropriate packaging and graphics. 
  • Product design.
  • Creation of POS, print and digital advertising creative assets.

Successes:

  • Launching Mitre brand into the Australia and New Zealand market in 2008.
  • Building a young design team so early in my own career.
  • Being part of reinvigorating the Mambo brand.

Elan Polo

Full-time employment
Sydney, Australia

Elan Polo is a footwear company. With a stable of brands operating in various capacities including exclusive distribution, regional franchise and brand ownership.  

Brands ranged most categories and included: Mitre, Mambo, Van Heusen and Bisley among others. 

2006

Traveler

Global travel

Education
Thailand, Cambodia, South Africa, Mozambique, Malawi, Tanzania, Uganda, Kenya, Spain, Morocco, Cuba, Jamaica

Global travel

Education
Thailand, Cambodia, South Africa, Mozambique, Malawi, Tanzania, Uganda, Kenya, Spain, Morocco, Cuba, Jamaica

Not the typical ‘career history’ inclusion. But for me, this was instrumental in my holistic education. Having the opportunity to spend a year travelling the globe, meeting vastly different people and cultures and discovering what it is like trying to navigate daily living without much/any guidance in an unfamiliar world.

This gave me fundamental insight into values, cultural interpretation and communication. A very helpful education for a UX designer becoming empathetic to an array of individuals engaging with a product or brand. 

Key learnings:

  • Fly-on-the-wall cultural education
  • Understanding varying values and the impact on thinking and action
  • Exposure to diverse visual and verbal communication styles
  • Engaging in cross-cultural communication
2002 - 2004

Bachelor of Design
(Visual Communication)

The University of Newcastle

Education
Newcastle, Australia
Education – Bachelor of Design (Visual Communication) – The University of Newcastle
Education – Bachelor of Design (Visual Communication) – The University of Newcastle

The University of Newcastle

Education
Newcastle, Australia
This degree not only gave me technical skills in a range of visual communication techniques, but more importantly a grounding in design thinking and process.

Key learnings:

  • Design thinking
  • Design history
  • Studio photography
  • Printmaking
1983 -

Growing up

Coffs Harbour in the 80's

Coffs Harbour in the '80s

Who I am and where I grew up is instrumental to me as a UX Designer now. 

 

Key learnings:

  • Being a small regional area we had opportunity to explore, experience nature and invent
  • Coffs culture provided an education of healthy criticism of each other and of brands (mainly surf brands)
  • Travelling around Australia as a 10 year old shaped me with an appreciation for different people, culture and places 
  • Playing football (soccer) competitively meant I learnt to appreciate practice, hard work, tactics and inspiring individuals for high performance