Celebration of global cultures
Coinciding with SMBC celebrating their 100 anniversary, they not only wanted to acknowledge the past but also look forward to the future.
100 for 100 is a program established to provide theological education for men and women around the world who may not have access in their local context.
Harnessing the wealth of Australians to donate, the insight from graduates on the ground around the world to choose worthy candidates and the willingness and enthusiasm of international students.
This program educates these students and also enriches the lives of all on campus at SMBC with their presence.
Client: 100 for 100
Project: Brand, print media & video
GLOBAL EDUCATION SCHOLARSHIPS
Client:
100 for 100 is a scholarship program. Providing theological education for those who may not have access in their context.
Brief:
Creating a fun, playful brand to spark interest from potential donors. Also developing powerful communication to connect with this audience.
Solution:
The hero piece of this campaign is a two video series shot in Cambodia and Malaysia of SMBC graduates. Showcasing the potential impacts of this program.
Credits:
Creative Direction:
Garth Lidbetter
Designers:
Claire Jurd & Garth Lidbetter
Video:
Adrian Adermann
Preparing scholarships for overseas students. Providing the opportunity for men and women, who have no access to suitable theological education in their local overseas context.
Client: 100 for 100
Project: Brand, print media & video
Long for description of the project
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