Garth Lidbetter
UX & Systems Designer
Location
Sawtell
NSW, Australia
Connect
© 2002-2025 Garth Lidbetter
Garth Lidbetter
UX & Systems Designer
Location
Sawtell
NSW, Australia
Connect
© 2002-2025 Garth Lidbetter
Gillette
2020–21
UX, CRO, Project management
Gillette had recently replatformed onto a new BigCommerce website.
I worked with Procter & Gamble on the Gillette account to continually improve the user experience, see uplift in conversion rates and also bring new categories into the range.
Gillette had recently replatformed onto a new BigCommerce website.
I worked with Procter & Gamble on the Gillette account to continually improve the user experience, see uplift in conversion rates and also bring new categories into the range.
Gillette had recently replatformed onto a new BigCommerce website.
I worked with Procter & Gamble on the Gillette account to continually improve the user experience, see uplift in conversion rates and also bring new categories into the range.
Role & team
Role: User Experience designer & Account manager
Team: UI designer (PT), Data analyst (PT), BE dev (PT), FE dev, DevOps (PT)
Client: Marketing lead, Junior marketer
Role: User Experience designer & Account manager
Team: UI designer (PT), Data analyst (PT), BE dev (PT), FE dev, DevOps (PT)
Client: Marketing lead, Junior marketer
Role: User Experience designer & Account manager
Team: UI designer (PT), Data analyst (PT), BE dev (PT), FE dev, DevOps (PT)
Client: Marketing lead, Junior marketer
Tasks
Account management
Data analysis
User journey mapping
Marketing and user experience strategies & tactics
AB testing
Success metric setting & tracking
Account management
Data analysis
User journey mapping
Marketing and user experience strategies & tactics
AB testing
Success metric setting & tracking
Account management
Data analysis
User journey mapping
Marketing and user experience strategies & tactics
AB testing
Success metric setting & tracking
Deliverables
Information architecture
Regular seasonal creative campaigns
3x new ranges added into the platform
Countless iterations as continual UX improvement
Addition of a blog content, with 50+ articles transferred
Monthly performance presentations
Information architecture
Regular seasonal creative campaigns
3x new ranges added into the platform
Countless iterations as continual UX improvement
Addition of a blog content, with 50+ articles transferred
Monthly performance presentations
Information architecture
Regular seasonal creative campaigns
3x new ranges added into the platform
Countless iterations as continual UX improvement
Addition of a blog content, with 50+ articles transferred
Monthly performance presentations
50+
blog articles transferred
3
new ranges added
12%
improvement on churn rate of subscriptions
25%
online sales growth
Background & Brief
Rather than following a single brief, this program operated on an ongoing retainer, with monthly and quarterly reviews shaping priorities. I collaborated directly with the agency handling Gillette’s digital channels in Australia.
Rather than following a single brief, this program operated on an ongoing retainer, with monthly and quarterly reviews shaping priorities. I collaborated directly with the agency handling Gillette’s digital channels in Australia.
Rather than following a single brief, this program operated on an ongoing retainer, with monthly and quarterly reviews shaping priorities. I collaborated directly with the agency handling Gillette’s digital channels in Australia.
Challenges
Heavily reliant on manual, inefficient processes
We didn't have direct access to theTime timeframes and budgets
The platforms used at McCrindle had been developed over many years. The combination of CRM, CMS, internal documentation and marketing technology systems did not interact efficiently together and in many cases were not fit for McCrindle’s needs.Differing opinions between teams
McCrindle has a great culture. Often celebrating each others successes. But between teams there were often conflicting opinions on the correct way to head towards common goals.
Heavily reliant on manual, inefficient processes
We didn't have direct access to theTime timeframes and budgets
The platforms used at McCrindle had been developed over many years. The combination of CRM, CMS, internal documentation and marketing technology systems did not interact efficiently together and in many cases were not fit for McCrindle’s needs.Differing opinions between teams
McCrindle has a great culture. Often celebrating each others successes. But between teams there were often conflicting opinions on the correct way to head towards common goals.
Heavily reliant on manual, inefficient processes
We didn't have direct access to theTime timeframes and budgets
The platforms used at McCrindle had been developed over many years. The combination of CRM, CMS, internal documentation and marketing technology systems did not interact efficiently together and in many cases were not fit for McCrindle’s needs.Differing opinions between teams
McCrindle has a great culture. Often celebrating each others successes. But between teams there were often conflicting opinions on the correct way to head towards common goals.
Solution
50+
blog articles transferred
3
new ranges added
12%
improvement on churn rate of subscriptions
25%
online sales growth
Conclusions
Feedback
Ash Durham
Lead Developer
"Garth is an incredibly organised and efficient member of the team. The processes that he has instilled into the business to help improve both onboarding a new client to the agency and organising project documentation will continue to lift the agency and live forevermore.
Garth’s presence in a client meeting really sets the tone from the outset, guiding and initiating conversations to tease out valuable information to build a very thought through scope for a project is second to none.
Having Garth on any team instantly provides a solid and reliable leader, who is ready with a wealth of knowledge to improve and build on any project given to him."
"Garth is an incredibly organised and efficient member of the team. The processes that he has instilled into the business to help improve both onboarding a new client to the agency and organising project documentation will continue to lift the agency and live forevermore.
Garth’s presence in a client meeting really sets the tone from the outset, guiding and initiating conversations to tease out valuable information to build a very thought through scope for a project is second to none.
Having Garth on any team instantly provides a solid and reliable leader, who is ready with a wealth of knowledge to improve and build on any project given to him."
"Garth is an incredibly organised and efficient member of the team. The processes that he has instilled into the business to help improve both onboarding a new client to the agency and organising project documentation will continue to lift the agency and live forevermore.
Garth’s presence in a client meeting really sets the tone from the outset, guiding and initiating conversations to tease out valuable information to build a very thought through scope for a project is second to none.
Having Garth on any team instantly provides a solid and reliable leader, who is ready with a wealth of knowledge to improve and build on any project given to him."